Imagine any plane (such as the plane shown in Fig. 5.5 cutting horizontal sedimentary strata). The strike is the line which results from the intersection of such plane and a horizontal plane (in the figure above the water surface). The magnitude of the strike is the angle between the strike line and the north. The angle of dip is the angle between a horizontal plane and the plane under consideration. A layer is said to dip in a given direction when it gets deeper at the fastest rate into such direction. One can think of the as the direction of a droplet of water moving down on such plane.
There are two conventions for reporting the magnitude of strike.
The dip is the angle between an horizontal plane and the line of maximum slope in the measured plane. It is reported with angles between 0 and 90. The maximum dip is 90 (vertical plane). If the layer/fault is tipped even further it is said to be overturned.